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OpenAI Expands ChatGPT Search to All Users, Enhancing AI-Powered Web Browsing

OpenAI has officially rolled out its advanced AI-powered web search capability, ChatGPT Search, to all users of ChatGPT, marking a significant expansion from its initial availability only to premium subscribers. This update includes several innovative features aimed at refining the online search experience.

Illustration of the advanced voice mode feature in ChatGPT Search, offering real-time web information access.
Intuitive Search Features and Accessibility ChatGPT Search, first launched in October as a development of the earlier SearchGPT prototype, is designed to simplify the way users interact with web information. Leveraging the advanced GPT-4o model, the tool provides users with summarized answers from diverse online sources, enhancing these summaries with rich content such as photos and videos. A key feature of this expansion is the ability for all users, regardless of subscription status, to access these capabilities, democratizing the power of advanced AI search. User-Friendly Interface and Enhanced Mobile Experience One of the standout improvements is the inclusion of a new “Search the web” icon within the ChatGPT interface, which allows users to seamlessly direct questions for online search. Additionally, OpenAI has optimized ChatGPT Search for mobile use, offering more organized business information, complete with practical details like addresses and phone numbers readily visible in applications like Apple Maps on iOS devices.
User engaging with ChatGPT Search through the newly integrated web search icon on a desktop.
Advanced Voice Mode and Real-Time Search Expanding its utility, ChatGPT Search is now integrated into OpenAI's Advanced Voice Mode, allowing users to access real-time, up-to-date internet information through both mobile and desktop platforms. This feature promises to transform user interactions, providing immediate answers in a conversational style that enhances both usability and accessibility. Addressing Publisher Concerns and Ongoing Development Despite its benefits, the introduction of AI-powered search tools has raised concerns among online publishers regarding potential impacts on site traffic. OpenAI acknowledges these concerns and has adjusted its approach by refining how ChatGPT Search prioritizes content relevance and manages summary length and direct quotations. This is part of OpenAI's commitment to responsibly enhance its features while considering the broader ecosystem.
A detailed view of business information displayed on Apple Maps via ChatGPT Search on an iOS device.
A Mixed Reception with Promises for Future Improvement While ChatGPT Search has received mixed reviews, as noted by tech analyst Max Zeff, OpenAI continues to invest in its refinement, viewing it as a crucial component for future growth. The company's ongoing updates and responsiveness to user feedback highlight its dedication to improving this innovative search experience. The expansion of ChatGPT Search to all users signifies a pivotal advancement in AI-powered web search capabilities. With its user-centric design, enhanced mobile functionality, and integration into real-time voice interactions, OpenAI continues to lead in creating accessible AI tools that promise to redefine how we seek and interact with information online.

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